If you’re a small ecommerce business, you know that virtually anything that provides significant increases in conversion rates will get a lot of attention.
Behavioral ads promise just that — higher conversion rates than conventional contextual ads — so they’ve been getting a lot of attention lately.
If true, this could be a very good thing for ecommerce sites looking to boost revenues. But the buzz over behavioral ads has also raised the concerns of privacy advocates, and recently even the Federal Trade Commission (FTC) has weighed in — and the FTC’s interest could lead to congressional action.